Privacy policy
PRIVACY POLICY
Last Updated: June 1, 2026
Better On A Boat LLC ("Better On A Boat," "we," "us," or "our") operates www.betteronaboat.co (the "Site"). This Privacy Policy describes how we collect, use, disclose, and protect your personal information when you visit the Site, purchase products, subscribe to our communications, or otherwise interact with Better On A Boat (collectively, the "Services").
By accessing or using the Services, you acknowledge that you have read and understood this Privacy Policy.
Information We Collect
We may collect personal information that you voluntarily provide to us, including:
- Name
- Email address
- Phone number
- Billing address
- Shipping address
- Payment information
- Order history
- Customer support communications
- Product reviews
- User-generated content submitted to us
You may choose not to provide certain information, but doing so may limit your ability to access certain features or complete purchases.
Information Collected Automatically
When you visit our website, we may automatically collect information about your device and usage, including:
- IP address
- Browser type
- Device information
- Operating system
- Time zone
- Referral source
- Website activity
- Products viewed
- Shopping cart activity
- Search terms
- Pages visited
- Time spent on pages
This information may be collected through cookies, pixels, web beacons, tags, and similar tracking technologies.
How We Use Your Information
We use the information we collect for the following purposes:
Order Processing and Fulfillment
To:
- Process payments
- Fulfill orders
- Arrange shipping
- Manage returns and exchanges
- Send order confirmations and shipping updates
Customer Service
To:
- Respond to inquiries
- Provide support
- Resolve issues
- Improve customer experience
Marketing and Advertising
To:
- Send promotional emails
- Announce new products
- Share special offers
- Provide brand updates
- Deliver relevant advertisements
Advertising may be displayed through platforms such as Facebook, Instagram, TikTok, Google, Pinterest, and other advertising networks.
Website Analytics and Improvement
To:
- Understand how visitors use our website
- Improve website functionality
- Optimize customer experience
- Measure marketing performance
- Develop new products and services
Security and Fraud Prevention
To:
- Detect fraudulent activity
- Prevent unauthorized transactions
- Protect our customers and business
- Enforce our terms and policies
Cookies and Tracking Technologies
We use cookies and similar technologies to:
- Operate our website
- Remember your preferences
- Improve site performance
- Analyze website traffic
- Personalize your shopping experience
- Deliver relevant advertising
Most web browsers automatically accept cookies. You may choose to disable cookies through your browser settings; however, certain features of the website may not function properly if cookies are disabled.
How We Share Information
We do not sell your personal information and do not knowingly share personal information for cross-context behavioral advertising in a manner that would require an opt-out under applicable law.
We may share personal information with trusted third parties that assist us in operating our business, including:
- Shopify
- Shopify Payments and payment processors
- Shipping and fulfillment providers
- Email marketing providers
- SMS marketing providers
- Meta (Facebook and Instagram)
- TikTok
- Google Analytics
- Other advertising, analytics, and marketing partners
These service providers may only use your information as necessary to provide services on our behalf.
We may also disclose information when necessary to:
- Comply with legal obligations
- Respond to lawful requests from authorities
- Protect our rights and property
- Investigate fraud or security concerns
- Facilitate a merger, acquisition, or business transaction
User-Generated Content
We love seeing our customers enjoying life on the water.
If you tag @betteronaboatbrand on social media, use one of our branded hashtags, submit a review, upload photos, videos, or otherwise share content with us, you grant Better on a Boat a non-exclusive, royalty-free, worldwide license to use, reproduce, modify, publish, display, and share that content in connection with our website, social media channels, advertising, marketing campaigns, and promotional materials.
You retain ownership of your content at all times.
If you would like content removed from our marketing materials, please contact us and we will review your request.
Please remember that content you post publicly may be visible to other users and third parties.
Email and SMS Marketing
If you subscribe to our email or SMS marketing programs, we may send:
- Promotions
- Product launches
- Brand updates
- Exclusive offers
- Event announcements
You may unsubscribe from marketing emails at any time by clicking the unsubscribe link included in our emails.
If we offer SMS messaging services in the future, you may opt out at any time by replying "STOP." Message and data rates may apply.
Consent to receive marketing communications is not required as a condition of purchase.
Children's Privacy
Our website is not intended for individuals under the age of 13.
We do not knowingly collect personal information from children. If you believe a child has provided us with personal information, please contact us and we will take reasonable steps to remove such information.
Data Security
We implement commercially reasonable safeguards designed to protect your personal information.
However, no method of electronic transmission or storage is completely secure, and we cannot guarantee absolute security.
Data Retention
We retain personal information only as long as reasonably necessary to:
- Fulfill orders
- Provide customer support
- Comply with legal obligations
- Resolve disputes
- Enforce agreements and policies
When information is no longer needed, we take reasonable steps to securely delete or anonymize it.
Your Privacy Rights
Depending on your location, you may have certain rights regarding your personal information, including the right to:
- Access your information
- Correct inaccurate information
- Request deletion of your information
- Obtain a copy of your information
- Object to certain processing activities
- Opt out of certain advertising activities
To exercise any privacy rights available to you, please contact us using the information below.
California Residents
California residents may have rights under the California Consumer Privacy Act (CCPA) and other applicable California privacy laws.
These rights may include access, correction, deletion, and portability of personal information.
To exercise these rights, please contact us using the information provided below.
Additional State Privacy Rights
Residents of certain states may have additional privacy rights under applicable law. If you have questions regarding your privacy rights or would like to exercise any applicable rights available to you, please contact us using the information provided below.
International Visitors
If you access our website from outside the United States, please be aware that your information may be transferred to, stored in, and processed in the United States and other countries where our service providers operate.
By using our website, you consent to such transfers.
Third-Party Links
Our website may contain links to third-party websites or services.
We are not responsible for the privacy practices, security, or content of third-party websites. We encourage you to review their privacy policies before providing personal information.
Changes to This Privacy Policy
We may update this Privacy Policy from time to time, including to reflect changes to our practices or for operational, legal, or regulatory reasons.
When changes are made, we will post the revised Privacy Policy on the Site, update the "Last Updated" date at the top of this page, and take any additional steps required by applicable law.
Your continued use of the Site after any changes become effective constitutes acceptance of the updated Privacy Policy.
Contact Us
If you have questions about this Privacy Policy, your personal information, or would like to exercise your privacy rights, please contact us:
Better On A Boat
Email: betteronaboat.brand@gmail.com
We will make reasonable efforts to respond to privacy-related requests in a timely manner.
